Services
Growth work, not website work.
We don't sell builds by the page or hours by the block. We sell outcomes on three levers — conversion, engineering, and AI — each of which starts with a baseline and ends with a measured delta.
Lever 1 · Revenue optimization
Fix why your store isn't converting.
Most established stores don't have a traffic problem — they have a leaking funnel. Small frictions in product pages, cart, and checkout quietly cost brands thousands every month. We find them, fix them, and prove it.
What's included
- Full-funnel diagnosis: analytics, session recordings, heatmaps, and checkout drop-off analysis
- Prioritized fix list ranked by expected revenue impact, not by ease
- A/B testing program with honest reporting — losers get reported, not buried
- Product page, cart, and checkout optimization (including Checkout Extensibility on Plus)
- Post-purchase and retention flows: email/SMS triggers, subscription friction, winback
Good fit if…
- You're doing steady traffic but conversion sits below your category benchmark
- You're spending more on ads to make the same revenue
- Mobile converts at less than half of desktop
- You've redesigned before and nothing measurably changed
Lever 2 · Shopify engineering
The problems freelancers-with-AI can't solve.
Deep platform work: the custom features, integrations, and performance problems where experience and architecture actually matter. This is where "cheap and fast" builds come to get repaired.
Complex functionality
Custom bundling, configurators, B2B pricing logic, multi-market catalogs, bespoke checkout flows on Shopify Plus — built with maintainability in mind, not duct tape.
ERP & systems
Two-way syncs with ERPs, WMS, PIM, and finance systems. Inventory, orders, and customer data flowing reliably — with monitoring, retries, and alerts when things break.
Headless — when justified
Hydrogen or custom headless builds when the business case is real. And an honest "you don't need headless" when Online Store 2.0 will get you 95% of the result at 30% of the cost.
Speed as revenue
Core Web Vitals work that shows up in conversion: script auditing, image and font strategy, third-party tag control, and theme-level refactors.
App consolidation
Most mature stores run 20+ apps doing 12 apps' worth of work. We audit the stack, replace overlapping apps with native features or lightweight custom code, and cut the monthly bill.
Shopify Plus capabilities
Scripts-to-Functions migrations, Checkout Extensibility, Launchpad, multi-store and expansion setups, and wholesale channels — used to their actual potential.
Lever 3 · AI for eCommerce
We don't fight AI. We deploy it where it wins.
AI is a tool, not a strategy. Our rule: automate the repetitive, augment the judgment-heavy, and keep humans on anything brand-critical. We'll tell you plainly where AI is good enough — and where it isn't yet.
Where we deploy AI
- Support automation: order status, returns, sizing, and policy questions handled instantly, with clean escalation to humans
- Product content pipelines: first-draft descriptions, variants for markets and channels — always with human editorial review for hero products
- Merchandising: search relevance, recommendations, and automated collection logic
- Internal tooling: inventory forecasts, review summarization, competitor and price monitoring
Where we keep humans
- Brand voice on flagship products and campaigns
- Escalated support: refund disputes, VIP customers, anything emotional
- Strategy, pricing, and positioning decisions
- Final review of anything customer-facing that AI drafted
Not sure which lever to pull first?
That's exactly what the free audit answers. Send your URL and we'll tell you where the biggest opportunity sits — conversion, engineering, or AI.